I am knowledgeable of the impact that influencers have today in the market and the trends of the products that they promote. This has peeked my interest in what makes customers tick, what grabs their attention, how to encourage brand loyalty, and to analyze data to inform decisions of both the market, customer and products. As my focus has shifted to the purchasing of customer centric products and how they are marketed, I started to grow an interest in the results of their consumerism and the waste that it produces. With these life experiences my passion for sustainable efforts in all areas especially fashion has grown.

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With these key aspects in mind I believe the right direction for me is to be in marketing, corporate development, product development, social media, planning, or visual merchandising. I have many professional interests as I am eager to learn about all aspect of the fashion industry. Ideally I will end up in a position that is strategic with a creative aspect.